While there are many pluses, there is also a problematic relationship between alcohol and sport in Australia.
Article from the SBS on the link between alcohol advertising and a 'drink culture'
DrinkTank article linking increased alcohol consumption during major sporting events to an increase in domestic violence
DrinkTank article exploring the links between domestic violence and alcohol consumption, and the lack of action of the NRL
You booze, you lose: NRL can no longer ignore violent link to alcohol sponsorship
The sport-alcohol-social media triumvirate presents a significant emerging issue in the fight against alcohol-related harm. This report identifies and explores how alcohol brands are using social media to
connect sport’s identity, culture and camaraderie with alcohol consumption. It also reveals the main
strategies undertaken by alcohol companies to achieve interaction and social activation with consumers.
Sport Specific Drinking Motives Among Male Collegiate Hockey Players Student athletes are consuming more alcohol than any other population on college campuses •90% of student athletes are drinking alcohol compared to 82% of the general student body •Alcohol abuse is linked to environments with peer group conformity •Understanding why people drink (drinking motives) is important for developing effective prevention programs.
This study examines people's perceptions of alcohol sponsorship in sport. Alcohol consumption and sport are closely linked as part of Australian culture and alcohol companies are major sponsors in Australian sport. This study explores any differences of opinion on alcohol sports sponsorship between sports orientated, somewhat sports orientated and non-sports orientated people. A continuum was used to determine where an individual fits between sports orientation and non-sports orientation. The study identified underlying influences that effect people's perception, such as personal participation in sport or having immediate family involved in sport.